NICHOLAS MARSHALL

Cadbury wanted to develop a premium-priced range of chocolates with an emphasis on gifting and special occasions. I developed and designed this concept to that brief: chocolate with the ingredients on the outside rather than on the inside, which you could see through clear windows. These were among the highest-value chocolate cues in the market. The packaging design instantly communicated the occasion or purpose of the chocolate – but was not ruinously expensive to produce, allowing Cadbury higher profit margins.